Link Popularity

With Internet marketing becoming the buzzword in the business world, it has become extremely necessary to adopt this newest technology and avail the benefits that it provides to its consumers.

However it is also extremely important to understand whether the kind of Internet marketing you have adopted, offers you the maximum advantage and is generating enough web traffic for your business.

Remember, generating web traffic for your business is very important, as this is the only way you can enhance your business popularity and expansion possibility.

Link popularity would play the key role in this regard. It is very important for the success and expansion of your Internet marketing. Link popularity is a term that is usually referred to the number of websites that link to your web pages from several famous search engines including Google, MSN, Hot Bot etc. Most of these search engines use link popularity as a factor to determine the page rank of a website. You can also refer link popularity to as the accurate measurement of the number of other websites that include a link to your website on their websites.

If we take in to consideration one of the most popular search engine such as Google, it utilizes a special link scrutinization system to rank web pages.

As per the philosophy of link popularity, important websites usually attract several links and those with poor content are not successful in attracting links.

The crux is to understand the importance of links popularity and its relationship with factors that generate web traffic to your website. The more popular your link is, the more traffic you are able to attract to your website, thereby making your Internet marketing, successful strategy. All these efforts in turn would offer you success and popularity in your business.

Tips to increase your link popularity

• You must consider having links from the home page of your website to all subpages. This would facilitate a search engine to transfer the link popularity to the subpages.



• Ask your Webmaster to stay away from participating in link exchange programs or link frames. Search engines tend to ban the sites that are a part of these programs.



• Try using appropriate anchor text in conjunction with relevant keywords in the text links that are directing to pages within a website.



• Get or purchase links from other websites with high page rank.

Above-mentioned were some of the tips that can enhance link popularity of your website. Remember, link popularity is the best way to make your Internet marketing, a powerful strategy in enhancing your business prospects.