Offpage Optimization

EO page optimization can prove to be a turning point in your website both in terms of link popularity and generating potential traffic to your website. SEO optimization of your website include both onpage and offpage optimization.

However, there is a huge difference between the two and you should not depend on one at the expense of other. Whenever you consider the type of SEO page optimization for your website, you must consider two important factors including:

• Offering the search engines what they require.
  
  
• Providing your website visitors, the information they are looking for.

Most of the search engines exhibit two types of results on the SERP (Search Engine Results Page) that appear due to the results of a user’s search query.

They are:

• Paid advertisements
  
  
• Natural non-paid listings

Websites can easily make use of one or both of these methods to achieve top positions on listings. The paid advertisement usually exists on the results page due to an agreement by the advertiser to pay the search engine when a user clicks on their advertisement. The natural listing relies on the optimization methods employed on and off the website.

As per the natural listing of a website, each search engine possesses its own algorithm that determines which website meet its requirements and obtain the high SER natural listing positions for an offered keyword or keyword phrase in a user search query.

There are a number things you can perform when you are “off your webpage”, in order to enhance your search engine page rank and enhance targeted visitor traffic to your website. This activity is known as off page optimization. However, you must consider off-page factors carefully when implementing, in order to achieve a top search engine page ranking.

These factors are basically related to the site’s outbound and inbound linking techniques; known as link popularity.

The link popularity, relevance factor of your inbound links, popularity and backlinks determine the overall popularity of your website and these votes can increase the significance of your website from the search engine’s prospective. Major search engines consider the following factors to evaluate the offpage optimization of your website:

• Websites linking to your website. The relevance of the website linking to your site, to the content of your site is extremely important.
  
  
• Number of websites linking to your website.
  
  
• The Google pagerank of your site.
  
  
• Page title of the webpage that offers link to your site.
  
  
• The number of inbound and outbound links on your webpage.