Optimizing for Google

Optimizing your website is one of the most crucial task that you must undertake as a business owner in case you want your Internet marketing strategy to work. You would be wasting your efforts and time on constructing a website for your business without considering optimization
for it.

Optimization of a website would be the factor that enables you to achieve link popularity, high page rank on search engine, thereby generating good website traffic for your business.

Most business owners these days contact SEOs to optimize their website. It is a common belief that websites that gets found in Google, Yahoo and MSN etc. It is true but not hard to do. However, most people are confused where to begin. Here are some tips that can help you in this regard.

• Do not buy a new domain unless you really require to. The reason is Google’s aging delay. This is the major trouble faced by most of the new domains. Hence it would be better to utilize your existing domain or website.
  
  
• In case you have decided to reconstruct or redesign the website for your organization, you must wait for about nine to twelve months before your website will show up in Google for the specific keyword phrases that are significant for your website.
  
  
• The best way to optimize your website is to do it for your target audience. Most people optimize their website for search engine and this is wrong. You must concentrate on target audience.
  
  
• In case you do not know about your target audience is, then you require to find out one way or another. Try researching online and look out for literature rich in demographic information.
  
  
• Visit other websites, communities or forums where your target audience might hang out and try understanding what they discuss.
  
  
• Conduct research on your keyword phrases. Find out optimal phrases to optimize your website. You may consider using research tools such as ‘wordtracker, yahoo search marketing data etc.
  
• Always categorize and design your website architecture and navigation as per your keyword requirement and research.
  
  
• Make sure that your website navigation features several ways of searching.
  
  
• Program your website in a way that they are user friendly.
  
  
• Label your internal text links and image alt attributes that are clickable, in a clear and descriptive way

Optimizing your site for google is an art and following the above-mentioned tips would help you reaching your goal.