Meta Tags

Meta elements are referred to as HTML elements utilized towards offering structured metadata about a webpage. These tags are placed as tags in the head section of an HTML document.

Uses of Meta Tags:

• Search engine optimization: Meta tags have always been a focus of an area of marketing research, popularly known as search engine optimization (SEO). During the era of late 1990s, search engines were dependant on Meta tags to classify a webpage accurately. These days, webmasters are well versed with the commercial significance of having the right Meta tag. The accurate Meta tag would lead to a high ranking in the search engines, thereby generating high traffic to the website.

• Online marketing Plans: With the advancement in the Meta tag establishment and properties, these tags started playing important role in online marketing plans. These tags are now being used for a variety of techniques including the improvement in ranking for the clients.
  
  
  
• Meta keywords: Meta tags are most commonly utilized for providing a description as well as Meta keywords for a web page. This data is best fitted for being successfully utilized by search engines such as Google or Yahoo in order to generate and display a list of results from a search that matches with a given query.
  
  
  
• Redirects: Meta tags can also be utilized to instruct a web browser to refresh a web page automatically after a given time interval. One can also determine an alternative URL and utilize this technique in order to redirect the user to a different location. Use of a Meta refresh in this manner and solely by itself may not work always, but Meta tags can be easily turned off by the user for Internet Explorer’s security settings. This in turn, would redirect ability entirely.
  
  
  
• Penalizing Websites: Several techniques have also been developed in order to penalize websites that may be considered cheating the system. For instance, a website that repeats the same Meta keyword several times may suffer from a decrease in ranking by a search engine. Usually a search engine would ignore the Meta keyword element completely.

In all, Meta tags are extremely important for various tasks related to the World Wide Web. Used extensively in the earlier days by web experts, Meta tags have now become the solution for various web-related problems these days. Meta tags are useful to facilitate SEO and various other tasks related to the web.