Anchor Text

Anchor text is the hyperlinked words displayed on a webpage. These are the clickable words that you click on to reach to another webpage. Anchor text usually provides the facility to the users to avail useful information about the content of the page they are linking to.

Anchor text offers adept information on what a particular webpage is about, to the search engine. Anchor texts are used widely by webmasters to enhance page rankings of their website on the search engine, especially in case of Google.

Enhancing page ranking is extremely important to make a website popular with the search engines, increasing its link popularity and in turn, generating potential web traffic towards it. Hence, more and more web experts are looking forward to include anchor text in to their website.

Anchor text is ranked highly in search engine algorithms. This is because the text that is linked is usually relevant to the page that is landed.

The main motive of search engines is to offer highly relevant search results. Anchor text proves to be a great assistance in this regard. Usually the tendency is to hyperlink the words that are relevant to the page that is landed.

Anchor texts are extensively utilized by the webmasters to achieve high results in search engine results pages (SERP) results. Anchor text manipulation can be a helping factor in Google Bombing.

Search engines are highly proficient in anchor text manipulation. However, one cannot expect much alteration in the search engine algorithms in the near future as anchor text is already delivering the best possible and relevant results.

The recent changes that has been made in Google’s algorithm directs towards discounting of websites in the search engine results pages.

Anchor text can actually make a page appear in the top 10 in Google’s search results for a phrase that has not been mentioned anywhere on the page.

When requesting other websites to offer link to your site, it would be advisable to offer them with the HTML code ready to cut and paste in to their page. This way you are actually choosing the anchor text.

In case your website is all about ladies purses, you don’t want only you “ladies purses” to be used as the phrase in every link to your site. This would be over optimizing and can create problems.

Use external links from other websites as possible.