SEO your way to a top ranking in Google

Using appropriate keywords is not enough to get you to the top of the Google rankings. Neither is it enough to get a few link pointing to your site. There are quiet a few other considerations when you want your site listed at the top of the Google search pages. It is not very simple but it is not that difficult either. You will have to use multiple techniques to get your site listed at the top.
You will have to use techniques like keyword placement, anchor links, using correct keywords and so on. A very useful method of getting higher rankings is to get links for you site. If you have links pointing to your website from other links then it means that you have reasonable good traffic coming your way. To have a better rating you should have an anchor link to your site.

Anchor linking is nothing but using your keyword phrase at the clickable text for your link. It is the ‘Widgets’ you would be using as the link text and that makes it better than simply having a link placed at the end.
You should never forget the next important thing that can get you a good ranking and that is the keyword or keyword phrase that you use so that your site is found. If you use a wrong keyword you may top the ranking and get traffic even but it may not necessarily be the relevant traffic for you. For example, if you are specifically marketing your brand of customized kid’s footwear, a keyword like ‘footwear’ will get you customers but they may not be all looking out for kid’s shoes. In this case, keywords better describing your product may be “kids footwear” or similar ones. You can have an anchor link to your site from another site that specifically mentions kids shoes related information or it may be seen as spam or irrelevant content.

Use the WordTracker tool to see which keywords are searched the most. It comes at a small fee but can give you substantially accurate results. You can get the list of highest searched keywords with content relevant to your site. Build up a link campaign that not only involves reciprocal link exchange but strategic linking as well. With reciprocal link exchange you place your link with a product similar or related to your product and have their link onto yours. With strategic linking you will not have to return the favor. You can write articles with your link in it and if you get any website to use this article you will have it pointing to your site without having to reciprocate with their link. Linking campaigns can get you results in as less as 4 days and even after 6 months.

If you have links from popular websites your ranking will grow faster. There are several other things like using keywords in Title Tags, using keywords in the body text, creating and using unique content in a cliché market and so on. You can also find other ways of linking from blog content, blog carnivals, article directories and so on. If your content is good and you have used these techniques wisely it wouldn’t be long before you find your way to the top Google rankings.

The Art Of Planning A Proper SEO Strategy

Today, there are several people involved in article writing. However, not everyone has tasted success, as it is difficult and the competition is tough enough. Today, if you want a wide exposure for your content writing, you need to have it on search engine optimized. Apart from good content, you need to use correct keywords to earn a high rank on the search engine.
When it comes to SEO (Search Engine Optimization), it needs to do a lot of planning coupled with understanding. Search engine optimization gives you two choices, when it comes to article marketing. With the competition being high, you need to make a smart move. You need to either choose one common keyword that can generate huge traffic or go in for a rare keyword that has less competition. If you go for a common keyword, you will certainly generate huge traffic.
However, there will be many others in competition. The art of planning a proper SEO strategy depends on your need. If you do not have a tidy sum to invest, you can go in for that option that has less competition. Although it may generate less traffic, it will certainly attract genuine visitors. So, once you earn income from this, you can then move on to use common keywords and attract huge traffic.
When it comes to optimization, you need to be sure, whether you want to optimize your home page or sales page. Depending on this, you can plan up your strategy. No good content is of any use, if it has no readers. Thus, to attract good number of people, you need to make sure about the keywords to be used. One of the important steps in SEO strategy is to create unique content. However, it should have popular keywords, when you want to generate huge traffic.
When it comes to investing money, one should be sure about his or her SEO strategy plans. Depending on your how much you can invest, you can choose the right path to attract visitors to your website. To come up with a proper strategy, you need to have teamwork and also need to be sure about your motive behind writing the content.
If you are looking out for some serious online business, you need to get your keywords and SEO strategy right. To accomplish your long-term goals you need to have your entire content search engine optimized. This is the only way you can enjoy wide exposure and attract people to your website.
Search engine optimization is an indirect way to advertise your website. Hence, you can make up a plan that is similar to marketing and advertising. You need to have a vision and come up with a plan accordingly. Once the strategy plan is formulated, you can take steps to execute it.
Once you are sure with your search engine optimization campaign, you are sure to be successful.
Behind every successful campaign there is a good planning. Thus, if you want to be ahead in today’s competition, you certainly need to learn the art to plan a proper SEO strategy.

Steps to get higher search engine position

· Choose keywords: Choose appropriate keywords using different tools like Overture, WordTracker, etc. Find keywords that have the potential to generate lots of traffic that you are targeting. Using unique keywords can get you top ranking, but it does not necessarily mean relevant traffic. Also do not use such keywords which are so popular that you may not get anywhere near the top rankings.

· Content development: When you are optimizing your site it will have to be on the basis of content that you put up. Knowing what keywords to use you should develop content and put the content on the website. Think about some unique ways that you may use to give your website a fresh look. If your website is new, find out the different techniques like blogs, articles, forums etc that may be used for optimization and back linking.

· Site structure: Having a solid structure is very important. The structure should be such that can be easily crawled by search engine spiders as well one which proves to be very attractive as well as easy to use for the visitors. Prioritize what you will place where and put the tags like Title tag with appropriate keywords accordingly.

· Optimization: Search engines try to find the information like we read the books. When any search keyword is entered, the search engine will look for relevant information from top left and go towards the end of the page. The placement of keywords in the title tags, the beginning of the website, the starting of paragraph etc helps in optimization efforts. You should also keep in mind the keyword density which may range from 5% to 10% even12%. Though keyword usage is important, use it only as much as is readable to the visitor.

· Internal linking: For optimization purpose internal linking also helps. You may have a variety of information that you would place on different pages. Place links such that search spiders are also able to easily navigation and give you a higher position for relevance of information.

· Testing: Once you have designed and optimized your website, testing it is necessary. Ask them to find certain information and find how much time it takes. They may even be able to give you feedback about the content as well as the design.

· Link building and submission: After you have designed your site submit it to article directories and directories to build back links, which helps in positioning or ranking. If you are able to find good partners to share links it would be of immense help to generate traffic.