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Saturday, July 17, 2010

SEO your way to a top ranking in Google

Using appropriate keywords is not enough to get you to the top of the Google rankings. Neither is it enough to get a few link pointing to your site. There are quiet a few other considerations when you want your site listed at the top of the Google search pages. It is not very simple but it is not that difficult either. You will have to use multiple techniques to get your site listed at the top.
You will have to use techniques like keyword placement, anchor links, using correct keywords and so on. A very useful method of getting higher rankings is to get links for you site. If you have links pointing to your website from other links then it means that you have reasonable good traffic coming your way. To have a better rating you should have an anchor link to your site.

Anchor linking is nothing but using your keyword phrase at the clickable text for your link. It is the ‘Widgets’ you would be using as the link text and that makes it better than simply having a link placed at the end.
You should never forget the next important thing that can get you a good ranking and that is the keyword or keyword phrase that you use so that your site is found. If you use a wrong keyword you may top the ranking and get traffic even but it may not necessarily be the relevant traffic for you. For example, if you are specifically marketing your brand of customized kid’s footwear, a keyword like ‘footwear’ will get you customers but they may not be all looking out for kid’s shoes. In this case, keywords better describing your product may be “kids footwear” or similar ones. You can have an anchor link to your site from another site that specifically mentions kids shoes related information or it may be seen as spam or irrelevant content.

Use the WordTracker tool to see which keywords are searched the most. It comes at a small fee but can give you substantially accurate results. You can get the list of highest searched keywords with content relevant to your site. Build up a link campaign that not only involves reciprocal link exchange but strategic linking as well. With reciprocal link exchange you place your link with a product similar or related to your product and have their link onto yours. With strategic linking you will not have to return the favor. You can write articles with your link in it and if you get any website to use this article you will have it pointing to your site without having to reciprocate with their link. Linking campaigns can get you results in as less as 4 days and even after 6 months.

If you have links from popular websites your ranking will grow faster. There are several other things like using keywords in Title Tags, using keywords in the body text, creating and using unique content in a cliché market and so on. You can also find other ways of linking from blog content, blog carnivals, article directories and so on. If your content is good and you have used these techniques wisely it wouldn’t be long before you find your way to the top Google rankings.

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