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Saturday, May 05, 2012

4 simple ways to get free youtube traffic

Youtube is the second most used search engine in the entire world. They also happen to be the most popular video sharing site in the world by such a large margin that if you here someone talk about "video marketing" chances are they are really talking about "Youtube marketing". The funny thing is that even though Google owns Youtube... Youtube's search algorithm is pretty much based on outdated search concepts that the major engines abandoned years ago because they are things that can be easily measured. And since they can be easily measured they can also be easily influenced. Which means it's much easier to rank high on Youtube and grab more free traffic than you would think. There are at least 13 or so "ranking" and/or "discoverability" factors that Youtube currently looks at when deciding on whether or not they should send your video just a little traffic, or send your video a whole lot of free traffic. But not all of the 13 factors are treated equally... some are way more powerful than the others when it comes to ranking high and getting more free traffic from Youtube. So I thought I'd save you some time by just flat-out telling you what the 4 most powerful Youtube SEO factors are. Here are the 4 most important factors (in no particular order of importance): 1. Keywords in your Title. 2. Keywords in your Description. 3. Keywords in your Tags. 4. Incoming Links, especially incoming links with your primary keyword phrase in the anchor text. Which means the majority of your Youtube SEO time should be spent on doing your keyword research and finding high-quality incoming links for your videos. If you do nothing else but concentrate your efforts on those top 4 things the rest of the 13 "ranking" and/or "discoverability" factors will just naturally fall into place (although you can, and should, influence those as well). from: Jeff Johnson Newsletter

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