4 simple ways to get free youtube traffic

Youtube is the second most used search engine in the entire world. They also happen to be the most popular video sharing site in the world by such a large margin that if you here someone talk about "video marketing" chances are they are really talking about "Youtube marketing". The funny thing is that even though Google owns Youtube... Youtube's search algorithm is pretty much based on outdated search concepts that the major engines abandoned years ago because they are things that can be easily measured. And since they can be easily measured they can also be easily influenced. Which means it's much easier to rank high on Youtube and grab more free traffic than you would think. There are at least 13 or so "ranking" and/or "discoverability" factors that Youtube currently looks at when deciding on whether or not they should send your video just a little traffic, or send your video a whole lot of free traffic. But not all of the 13 factors are treated equally... some are way more powerful than the others when it comes to ranking high and getting more free traffic from Youtube. So I thought I'd save you some time by just flat-out telling you what the 4 most powerful Youtube SEO factors are. Here are the 4 most important factors (in no particular order of importance): 1. Keywords in your Title. 2. Keywords in your Description. 3. Keywords in your Tags. 4. Incoming Links, especially incoming links with your primary keyword phrase in the anchor text. Which means the majority of your Youtube SEO time should be spent on doing your keyword research and finding high-quality incoming links for your videos. If you do nothing else but concentrate your efforts on those top 4 things the rest of the 13 "ranking" and/or "discoverability" factors will just naturally fall into place (although you can, and should, influence those as well). from: Jeff Johnson Newsletter

SEO 101

Introduction (SEO 101) What is SEO? SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep. In theory we’re interested in all search engines. In practice SEO = Google. What's the difference between SEO and SEM? While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing). SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites. What's the difference between paid and organic search listings? Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings. The paid (or “sponsored”) listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions). This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa. SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC. What's on-page SEO? On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to: * Creating content around specific keywords. * Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page. * Including the chosen keywords in meta tags. * Including the keywords in the navigation menu and other links. * Using your keywords in other parts of your site, such as the title of the page, the file name, etc. * Using related keywords on the site (see the question on LSI for more information). What's off-page SEO? Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines. This is a glorified way of saying, “get links” and did I mention, “more links”. How quickly will I see results? If you target long tail keywords you can see results pretty quickly but always remember SEO is a long term strategy not a set and forget thing. If you’re after more competitive keywords prepare to commit to it for at least three months of consistent effort. Should I rank my own content or articles on other sites? Yes – but let’s qualify that. Because you can’t control what third-party sites do, you should focus the vast majority of your efforts on ranking content on your own sites. However, you can leverage high-ranking third-party sites by posting SEO’ed content on them and then you including a link back to your own site. Not only do you get the SEO benefits of the backlinks, you’ll also get indirect search engine traffic from people clicking through to your main site. scource: http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/196883-search-engine-optimization-frequently-asked-questions.html

SEO Experiment - 7 cool results

1. Exact match domain names have a huge advantage over. Almost all websites (17 out of 18) got indexed in less than 2 days and ranked on places varying from 18 to 68 without any links or content on, just Wordpress installed.

2. If you're using Wordpress, the Google XML Sitemaps plugin is a must-install. I'm not sure what makes this plugin so special, but Google seems to love it, at least when it comes to indexing.

3. If your website disappeared from the search results delete the any content you might think it's not original enough and it will rank again. I intentionally used some copied articles on 3 of the websites. They all disappeared from Google. On 2 of them I've deleted the duplicate article. The reappeared and even quite high in the rankings (positions 27 and 34). The one which still had the copied article was still nowhere to be found.

4. .com = .net = .org When it comes to the SERPs, all these 3 do equally well. Same link building, same kind of content, keyword1.net was in position 14, keyword1.com on 15, keyword1.org on 16. For another keyword, all 3 sites very similar, keyword2.com on 19, keyword2.org on 20, keyword2.net on 21. so if you find a great keyword and either .com. .net or .org are available take it! (p.s. I have some other sites ranking on Google.co.uk - co.uk and org.uk are both doing equally well, just better than .com)

5. 10 do follow high PR profile links > 7000 nofollow/follow mixed links
I've outsourced backlinking for some of the websites and got a combination of edu and gov + a lot of blog comments + a lot of profile automated links. For some other sites I just researched my competition and found that very often the sites ranking first had only 30-40 profile backlinks from various high profile sites. I build the links manually (about 10-20 for each site) and their rankings improved a lot!
Here are some numbers:
Initial position -> position after getting the 10-20 high quality links
58 -> 9
68-> 28
38 -> 11
38 -> 4&5
40 -> 21
39 -> 15
24 -> 6
[...]
and the SERPs continue to improve even to this moment
So I guess the conclusion would be - Work less but focus on the right things. See what works for your competition and channel on that, it will surely work for you too. To outrank your competition just do exactly what they did + what some other great competitor did.

6. I've bought some WSO which recommends among other things to get your links by submitting articles with your links to private blog networks. Private blog networks suck! Maybe they used to work, but now Google just took my sites out of the results (the 3 ones for which I've tried private blog networks). So don't try mass links which have nothing to do with your niche.

7. Link out to an important wiki related to your niche. The ranking of my websites which link to some important resource in the domain (Wikipedia for example) is significantly higher than of the ones which don't link out to authority websites.


scorce: http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/362050-my-search-engine-optimization-experiment-7-cool-results.html

Backlinking Not Required for Page 1 Ranking

SCOURCE: http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/259646-backlinking-not-required-page-1-ranking.html

What I'm saying, is that if you have a brand new website - personally, in my opinion (other opinions exist, and I'm not saying I'm right & they're wrong) it is better to not focus on backlinking initially, and instead focus on keyword research, and increasing the value of your website with content & features - and good on page SEO. [EDIT. what I meant to say here was with MOST new websites, not all. It does depend on the Niche. There are competitive area's where there is just no low hanging fruit left to pick.]

First of all - backlinks are NOT required in order to gain page one ranking. It just depends on the competitiveness of the search terms. This isn't opinion, it's fact, you can get sites onto page one (and I don't just mean for a couple of weeks) with no backlinks. I do it all the time. It's just a case of selecting the right search terms.

If you have a new site & you're a home based business, a one person web marketer with little or no marketing budget, then - in my opinion - you should be starting off going for less competitive search terms, rather than starting off going after terms you need to gain backlinks for.

So if you're starting a brand new website, and you're going for fairly competitive search terms - yes, you will need backlinks. BUT, as your site age is zero, it's going to take you quite some time to gain page one ranking for competitive terms anyway - you may get the initial new site boost which can happen with new sites for a few weeks, but then you'll usually find the site drops way down within a couple of weeks - and it's very difficult to gain page one ranking then because of competition.

Do an exact match search in Google (in quote marks) and see how many competitiors there are for the term, then use the SEO quake firefox plugin or the SEO for Firefox plugin, and look at what the PR and backlink numbers are for those on page one - this gives you an idea of what the competition is. If you have a brand new site, and you're competing against 10,000, and the average PR on page one is 4, and the average backlinks number is 3,000 - 5,000 - and the average site age is 4 years, then obviously you're going to have a job & a half getting that site onto page one for that term.

So - I'm NOT saying that you should never do any backlinking - but what I'm suggesting is that when you have a new site - your focus initially should be on increasing the value of the site with content & features, and you focus very hard on keyword research, to find terms which you CAN rank on page one for, with little or no backlinking.

The trick is to start off spending time doing keyword research, to find the gems in your niche, those terms which have some traffic but very little competion. So rather than focusing on 3-5 competitive search terms, for example, start off focusing on 30 - 50 more long-tail lesser competitive terms, that you stand a chance of getting onto page one for with content & onpage SEO alone.

Having a keyword rich domain is a real plus for this, it's always easier to get on page one for terms which are contained in the domain. Then, by focusing on increasing the value of your content & features, you're creating linkbait, which means that people will naturally link to you - and when they do this, it tends to be very well matched topically, these kinds of backlinks look more natural to Google & are worth far more than manually gathered backlinks.

If you do it the way I've described here, and then start to look at some offpage - then first of all you'll be getting some decent traffic straight away, and you'll be creating a website which looks good to Google. You really can do more harm than good going all guns blazing backlinking with a brand new website.

Then when you do start doing some backlinking - I would still be careful on what you spend your time on. If you're learning about SEO from eBooks & so on - just keep in mind that this info is usually a couple of years out of date, things change FAST in SEO.

The problem is that people think it's all about backlinks, so they start off going after search terms which are way out of their league with a new site, and they end up not getting any real traffic for quite a long time. Whereas if they'd have focussed on researching the right keywords to focus on initially, they would have started getting some return straight away, and in time they could have then started to turn their attention to more competitive terms.

SEO your way to a top ranking in Google

Using appropriate keywords is not enough to get you to the top of the Google rankings. Neither is it enough to get a few link pointing to your site. There are quiet a few other considerations when you want your site listed at the top of the Google search pages. It is not very simple but it is not that difficult either. You will have to use multiple techniques to get your site listed at the top.
You will have to use techniques like keyword placement, anchor links, using correct keywords and so on. A very useful method of getting higher rankings is to get links for you site. If you have links pointing to your website from other links then it means that you have reasonable good traffic coming your way. To have a better rating you should have an anchor link to your site.

Anchor linking is nothing but using your keyword phrase at the clickable text for your link. It is the ‘Widgets’ you would be using as the link text and that makes it better than simply having a link placed at the end.
You should never forget the next important thing that can get you a good ranking and that is the keyword or keyword phrase that you use so that your site is found. If you use a wrong keyword you may top the ranking and get traffic even but it may not necessarily be the relevant traffic for you. For example, if you are specifically marketing your brand of customized kid’s footwear, a keyword like ‘footwear’ will get you customers but they may not be all looking out for kid’s shoes. In this case, keywords better describing your product may be “kids footwear” or similar ones. You can have an anchor link to your site from another site that specifically mentions kids shoes related information or it may be seen as spam or irrelevant content.

Use the WordTracker tool to see which keywords are searched the most. It comes at a small fee but can give you substantially accurate results. You can get the list of highest searched keywords with content relevant to your site. Build up a link campaign that not only involves reciprocal link exchange but strategic linking as well. With reciprocal link exchange you place your link with a product similar or related to your product and have their link onto yours. With strategic linking you will not have to return the favor. You can write articles with your link in it and if you get any website to use this article you will have it pointing to your site without having to reciprocate with their link. Linking campaigns can get you results in as less as 4 days and even after 6 months.

If you have links from popular websites your ranking will grow faster. There are several other things like using keywords in Title Tags, using keywords in the body text, creating and using unique content in a cliché market and so on. You can also find other ways of linking from blog content, blog carnivals, article directories and so on. If your content is good and you have used these techniques wisely it wouldn’t be long before you find your way to the top Google rankings.

The Art Of Planning A Proper SEO Strategy

Today, there are several people involved in article writing. However, not everyone has tasted success, as it is difficult and the competition is tough enough. Today, if you want a wide exposure for your content writing, you need to have it on search engine optimized. Apart from good content, you need to use correct keywords to earn a high rank on the search engine.
When it comes to SEO (Search Engine Optimization), it needs to do a lot of planning coupled with understanding. Search engine optimization gives you two choices, when it comes to article marketing. With the competition being high, you need to make a smart move. You need to either choose one common keyword that can generate huge traffic or go in for a rare keyword that has less competition. If you go for a common keyword, you will certainly generate huge traffic.
However, there will be many others in competition. The art of planning a proper SEO strategy depends on your need. If you do not have a tidy sum to invest, you can go in for that option that has less competition. Although it may generate less traffic, it will certainly attract genuine visitors. So, once you earn income from this, you can then move on to use common keywords and attract huge traffic.
When it comes to optimization, you need to be sure, whether you want to optimize your home page or sales page. Depending on this, you can plan up your strategy. No good content is of any use, if it has no readers. Thus, to attract good number of people, you need to make sure about the keywords to be used. One of the important steps in SEO strategy is to create unique content. However, it should have popular keywords, when you want to generate huge traffic.
When it comes to investing money, one should be sure about his or her SEO strategy plans. Depending on your how much you can invest, you can choose the right path to attract visitors to your website. To come up with a proper strategy, you need to have teamwork and also need to be sure about your motive behind writing the content.
If you are looking out for some serious online business, you need to get your keywords and SEO strategy right. To accomplish your long-term goals you need to have your entire content search engine optimized. This is the only way you can enjoy wide exposure and attract people to your website.
Search engine optimization is an indirect way to advertise your website. Hence, you can make up a plan that is similar to marketing and advertising. You need to have a vision and come up with a plan accordingly. Once the strategy plan is formulated, you can take steps to execute it.
Once you are sure with your search engine optimization campaign, you are sure to be successful.
Behind every successful campaign there is a good planning. Thus, if you want to be ahead in today’s competition, you certainly need to learn the art to plan a proper SEO strategy.

Steps to get higher search engine position

· Choose keywords: Choose appropriate keywords using different tools like Overture, WordTracker, etc. Find keywords that have the potential to generate lots of traffic that you are targeting. Using unique keywords can get you top ranking, but it does not necessarily mean relevant traffic. Also do not use such keywords which are so popular that you may not get anywhere near the top rankings.

· Content development: When you are optimizing your site it will have to be on the basis of content that you put up. Knowing what keywords to use you should develop content and put the content on the website. Think about some unique ways that you may use to give your website a fresh look. If your website is new, find out the different techniques like blogs, articles, forums etc that may be used for optimization and back linking.

· Site structure: Having a solid structure is very important. The structure should be such that can be easily crawled by search engine spiders as well one which proves to be very attractive as well as easy to use for the visitors. Prioritize what you will place where and put the tags like Title tag with appropriate keywords accordingly.

· Optimization: Search engines try to find the information like we read the books. When any search keyword is entered, the search engine will look for relevant information from top left and go towards the end of the page. The placement of keywords in the title tags, the beginning of the website, the starting of paragraph etc helps in optimization efforts. You should also keep in mind the keyword density which may range from 5% to 10% even12%. Though keyword usage is important, use it only as much as is readable to the visitor.

· Internal linking: For optimization purpose internal linking also helps. You may have a variety of information that you would place on different pages. Place links such that search spiders are also able to easily navigation and give you a higher position for relevance of information.

· Testing: Once you have designed and optimized your website, testing it is necessary. Ask them to find certain information and find how much time it takes. They may even be able to give you feedback about the content as well as the design.

· Link building and submission: After you have designed your site submit it to article directories and directories to build back links, which helps in positioning or ranking. If you are able to find good partners to share links it would be of immense help to generate traffic.

What You Need To Know About SEO

SEO - What is it and who needs it?

 

There are a ton of small businesses out there who are trying hard to get found in Google and other search engines for their keywords.  They don't know crap about SEO and desperately need the enlist the services of a search engine optimization expert.  Someone who understands how to make their website rank higher by 1) getting more links to the site (paid or not) and 2) Optimizing various HTML text on your website optimizing for the keywords you want to rank for. 

 

Whats the charge?

 

The current way many Search Engine Optimization (SEO) experts work is they charge you a monthly retainer.  Usually a minimum of 2 thousand a month and I have many SEO friends who are not interested in any clients for less then 50,000.00 per month.  The top top SEO dogs like Neil Patel who's clients were huge fortune 500 companies charge hundreds of thousands of dollars per month.

 

In addition to this monthly retainer most work on performance.  Meaning they get paid a bonus each month as your keywords improve in ranking and get paid more the better they do.  For instance if you were a chiropractor in San Diego and hired a SEO to rank you for San Diego Chiropractic then in addition to paying a SEO 2k min per month you could also pay them:

 

• $100 per month once your site ranked in the top 10 for San Diego Chiropractic.  
• $250 per month once your site ranked in the top 5 for San Diego Chiropractic.
• $1000 per month once your site ranked #1 for San Diego Chiropractic.

Why such a big range in monthly retainer?

 

Well its mostly scaleability.  Obviously if your Neil Patel and you have clients like Target and HP who want to rank for 10,000 terms and have hundreds of thousands of web pages that's not something one person can do.  So he needs to pay a rather large staff.

 

So what do they do?

 

For this fee the they will use tools like ShoeMoney Tools (We have over 2500 SEO's from the guy with 3 clients to the largest SEO agencies in the world),  Raven SEO Tools,  SEOMOZ Tools, etc..    They will use these tools to do analysis on their clients website and generate reports for them.  These reports will be things like:

 

• Backlink Analyzer:  SEO's will analyze who is linking to you verses your competition and with what anchor text.  From this they can tell you exactly who you need to hit up for links and with what anchor text to do to BEAT your competitors

• On Page Analyzer: SEO's will analyze all the on-page HTML of your web pages vs that of the top rankings in search engines of your competition.  Then tell you what you need to change on your page(s) to beat your competitors.

They will take these things into account and also their experience (or lack there of) and give you a monthly list of things you need to do.  Go get links here... pay for directory listing here... change title tag here... change image alt tag here... etc.

 

 

WAIT! So I am paying THEM to give ME work to do?

 

Well kind of... yes...  but you are more paying for their expertise to tell you what to do.  Its kind of like hiring a personal trainer.  Everyone knows they need to do physical exercise  to lose weight but where do you start?  How do you know you are not just wasting your time and energy?  Your time has value..... and if you are like me wasting it pisses you off.

 

A BEGINNER’S GUIDE TO KEYWORD RESEARCH

Keyword Research is numero uno in the process of optimizing your web site and pay-per-click campaign. This step involves choosing the most apt keywords your target group requires to improve its ranking in search engines.

In a layman’s parlance, keywords are nothing but words and / or phrases which people may use to locate your services, products, information or brands via search engines.

Step 1: Keyword Identification

The first activity in the keyword research process is the identification of keywords. Keyword identification means locating the keywords which are used by your target group. You look for related keywords. First, you identify the industry and then zoom into the specific field. For example, if you own this pet shop, you should take up keywords like: "cat food" and "dog food".

Step 2: Locate Your Keywords

The second activity in the keyword research process is a more informed and technical search. It involves finding keywords that people actually use and organizing them by their popularity.

To locate keywords and find out their popularities, you can make use of the Aleksika keyword search box to know more about the search behavior of your target audience. Learn what they call things, the way they identify subjects, how broad or how precise their search generally is. These parameters become essential in looking for the right keywords.

You may also access relevant and useful ideas for keywords from the collection of top keywords containing the top one hundred keywords of the last year or maybe a keyword directory that offers keywords organized by subject. Wordtracker is one such program that allows you to look for relevant keywords.

Step 3: Choose Keywords

The method of deciding on the right keywords involves the following steps. Copy all relevant phrases and counts onto a spreadsheet. After you have made an examination of all individual words and phrases that might apply to your website, you will have every single important phrase on your spreadsheet.

Instead of making your search more vague and inaccurate, (which generally happens when you try to choose one-word keywords), it is suggested that you focus your concentration on only those keywords that can be easily managed. And that would typically mean phrasal keywords.

AVOID UNETHICAL PRACTICES IN SEO

Let’s be objective. Why have you spent your precious time and money putting up a website? Obviously so as to benefit from the sort of publicity the net has potential to provide you with. The main reason you have a website is so that others can see it and know about you or your business. If you aren’t being seen then the primary point of putting up a website is lost completely.

Being advertised on a search engine is one of the most basic ways of inviting visitors into your site. But advertising yourself is not enough you also have to ensure that you have the right amount of visibility which will get you noticed; a high ranking therefore is an absolute must. Search engine optimization is that missing link between a good and a great business, it earns you customers, keeps your website well visited and makes your investment on the site a success.

While nobody dare deny the kind of benefits you are likely to reap from being ranked high on a search engine, a certain amount of decorum needs to be maintained even here. A number of unethical practices have recently become prevalent amongst those desperate to boost their rankings. While on first glance these might seem completely harmless to you it is important that you recognize them for what they really are. The first step towards doing that is spotting what YOU might be doing wrong. Following is a list to help you through your discovery:

Inappropriate use of keywords

Sooner or later you are bound to find out that between you and the search engine, you are the one with the brain cells. But don’t go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won’t be fooling the customers who will be finally using the links. Let’s face it, if the user is searching for “fish” or “fishing” he/she is most likely to not click on a site with a text like “boating fishing exotic animals site seeing great locations cruising Kuala Lumpur”. The irony is that if someone is really searching for a subject related to your site’s material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.

Inappropriate use of Meta tags

First things first, if you are wondering what META tags are then they are the html code that your website designer has used to create your webpage. They are also used to inform search engines as to what the keywords on the site are. So as is obvious by now certain ways of tampering with your META tags, certain ‘tricks’, let’s call them, might help you fool the search engine in ways very similar to that described above. However, your brainwave won’t get you too far unfortunately because stupid though it is, even a search engine knows not to go by appearance alone when it comes to websites, so instead of depending on the META tags alone it usually also checks up the content!

False content

As a user you have probably come across a dozen sites which seem to have long strings of text which have nothing to do with the site as a whole and probably make no sense individually either. These are what are called ‘False content’; they are put up on a site only to use a few keywords which might get detected by a search engine. Needless to say such content is a complete obstacle in a good read and even if the overall look and feel of your site is A1 every visitor will get put off by these.

While no one is taking away the fact that a good ranking is important it is probably also of some importance to gain it the right way. And tricking the visitor or disrupting their read is certainly not the way I would call right. Stick to making your website useful and make sure it has the right kind of ‘real’ content, once that is done no one will be able to stop you from getting a high ranking with the search engines.

CHOOSING THE RIGHT SEO COMPANY

Deciding on the ablest search engine optimization company can become a Herculean task, if you are not very sure of what you are looking for. But, following some key thumb rules will make you take an informed and educated decision.

Firstly, you should know, more than anyone else, what you are looking for. You ought to know what exactly you want the SEO company to do for you. Once you know your requirements, you will be in a position to decide whether the company is doing what you want them to do.

Often, misleading company ads claim to add your website into hundreds of search engines and assure good rankings too. No company can assure that and this does not work for two reasons. One, they will probably place your ad or website link in many websites, that too for free. Secondly, these sites that they submit your website to (or search engines as they call them) usually do not generate enough traffic to effect your website. This brings us to the most pertinent question. Which search engine do you generally use when you are looking for something? In more cases than none, it's Google or Yahoo. Will this company submit your website to them? Sounds doubtful.

Steer clear of companies who claim to give top rankings to your website immediately after submission to search engines. Nothing can be closer to falsehood than that. Also, stay away from firms that are more interested to make money than provide rules that can improve the ranking of your website. The company should strictly abide by the SEO code of ethics and not make false promises to its clients.

So, how do you choose a reliable SEO company? Above all, build trust in organizations that are very clear about their dealings with clients and those who do not make tall claims about improving or retaining search engine rankings of websites within an absurd amount of time.

Study their websites and decide if they sound sensible and reasonable to you. Do they emphasize on the importance of relevant keywords that, among other factors, will enhance the website rankings? Work with companies that have earned good recommendations in the industry. In other words, you can trust companies that have done a good job with people you know and can rely on.

COMMON SENSE SEO STRATEGIES

Want to see your website dancing at the top of the Google rankings for your keyword phrases or your niche? Yes, it is possible. Simply read on to find out...

Google, MSN, and Yahoo all use their own methodologies and/or algorithms to calculate the relevance of your pages, but here are a few common factors that are accepted by most to guarantee good rankings in renowned search engines.

Analyze your pages, and start the process today; remember to resubmit your changes when you are done, and the traffic will start to flow.

1) Keyword Density

Try to achieve a 3.5% to 7% keyword density for each of your pages. This means, your keywords should get repeated 3 to 7 times per 100 words written. However, do NOT overuse your keywords on the same page. Related keywords may help further.

There was a time when random usage of keywords was accepted by major search engines. This led to utter chaos and visitors hardly got to read what they were looking for. This was brought to the notice of search engine webmasters and it changed the rules overnight. Today, it is considered spam and the offender is punishable by law.

2) Keyword Phrase Choices

It is next to impossible to get a high rank for a single keyword, so make sure you aim for some lower-demand phrases too. The keyword ‘coffee’ has been listed in Overture as getting searched 370830 times a month. ‘Coffee’ as a keyword has an immense competition. However, a key phrase like ‘coffee club’ shows just 1813 searches. Getting a number one rank for coffee would of course be wonderful, but having a moderately good rank for several lower-demand keywords must be an essential part of your search engine optimization strategies.

3) Original Content

Google can penalize websites that offer exactly the same content, and this can result in lower ranking for all sites. In extreme situations, the website may be written off from the search engine forever. How many times have you seen multiple sites meant to promote the same old resale rights product? All of them display the same old sales page. The cleverest thing for you to do would be to simply rewrite the sales letter and submit that page to the search engines. This is vitally important SEO tip. Make sure you put in connected words and phrases; not simply the targeted keywords. Originality always sells. And it sells more than any other strategy ever used.



4) Linking Right

Make sure all your links use proper text. How many times have you seen "click here to visit" on a website? Simply changing the link text will cause your page to rank higher in all the search engines. You may also select connected phrases as link text. An interesting text link raises the visitor’s curiosity and increases the value expectation of the product.

5) Repetition of Key words and Phrases

Do ensure that the key phrases and keywords that you select appear multiple times in every one of your paragraphs and the entire content as a whole. Remember to put in connected phrases and keywords to help give a boost to your SEO. Do not let yourself get attracted to keyword stuffing which is the other name for indiscriminate repetition of the same keywords again and again.

5) Update yourself by visiting SEO news sites to stay in tune with the latest trends. The engines keep on shuffling their formulae and strategies so you can do good to get yourself updated on the latest news.

6) Alt Tags

When adding a picture or an image to your webpages you must add connected key phrases and words to the alt tags. Taking this simple step helps in boosting your PR.

Reviewing your site from time to time, implementing the necessary changes, and keeping abreast of the newest trends in Search Engine Optimization will definitely ensure your site achieves a top ranking for your chosen keywords and key phrases.

DOING YOUR SEO THE SIMPLE WAY

Let’s talk business from the very beginning. How well do you know the SEO business? No matter how much you read on SEO, there are tactics and methods that will always baffle you. What every expert thinks is important, may become the least significant the very next day. Close study of websites and features of those ranked highest in search engines may open your eyes to strategies that have crossed no mind so far. If you have already built a website there are two things you need to do.

Concentrate on the ON page and OFF page optimizing. On page deals with getting your description tags and meta tags similar to your webpages. One key fact not to forget is to use tags with the keywords in the content.

Off Page optimizing is probably the most important. Without this, you cannot even expect getting visitors on your site. This is nothing but an exercise to get other sites to point to your site, sites that have similar subjects.

Over the period of time, the topic of link exchange has also undergone a number of irreversible changes. Today, people are asking for money to exchange links to get higher PR sites. What can you do now? Well, you could buy maybe a couple of links at the most, if it is absolutely necessary. Apart than that, find out forums where you can post or discuss about your website. How? By simply Googling it. After that, when you get your membership, you can put your website URL within the signature box. Another way of off-page optimization is to submit articles to article directories. Articles also help to make your website popular.

But you have to write excellent CONTENT for your specific site. This is called a one way link, meaning there will be no reciprocal links. Work this out and submit your articles to around fifty free article directories or websites; this should lead to a good PR in say a couple of months. Articles work big time and in ways that are always not apparent immediately.

DON’T LET THE SEARCH ENGINES DROP YOUR WEBSITE

For websites, their ranking on the major search engines is one of the most vitally important factors. Why this is so important is because when websites rank high on the search engines, there is a flood of targeted web traffic from visitors, absolutely free, who are looking for information or products. So, it goes without saying that all those kinds of activity should be avoided at all costs that might hurt a website’s chance of achieving a premium listing. Here are some issues that websites should avoid, at any cost, if they are eager to optimize their rankings with the major search engines.

Tip #1 Don't Spam

No major search engine indexes websites for too long, if they are found to engage in spamming. What’s more, from time to time, search engines revise the way they define "search engine spam", so it would be worthwhile, both as a visitor and a website owner, to educate yourself and stay updated with the definition of spamming by the major search engines. Search engines often blacklist websites that practice spamming, which means you don’t get off by simply not getting indexed but you might also get your website blacklisted for life.

Tip #2 Don't Use Frames

Search engine spiders crawling the web do not respond well to websites using frames and frequently miss many of the pages that are listed within the website.

Tip #3 Don't Have Pages Under Construction

Make sure when you submit your URL to the search engines to get indexed, that you do not have pages still under construction. Search engines as a rule don't like to list pages that are yet under construction. So, always complete them before you submit your websites for indexing. Also, never use the phrase "Under Construction" on your pages that are unfinished! It does not create a good impression.

Tip #4 Never use Sneaky Tricks like Invisible Text

Do not use invisible text stuffed with keywords to try and boost your SE rankings. It may not be apparent to your viewers that you are using invisible text, but the search engine spiders will detect it and may even blacklist your website. Play fair and safe and always go by the rules.

These are just a few of the most oft-used suggestions to keep your web pages indexed by the search engines. However, these rules are not exhaustive. There are others that also matter a lot. The idea is to be informed and educated. And it is always a good idea to believe and accept that the search engines are, and will always be, smarter than you.

GETTING LISTED ON GOOGLE

Everybody, simply everybody with a website wants to be listed on Google. And why not, it is after all the most popular search engine used by millions of people all over the world, the doorway between you and thousands and thousands of visitors who will flock to your website once they spot you, and isn’t the main purpose of putting up a website just that ? Although getting listed isn’t the only thing required for you to get visitors, you also want a good rating, a high ranking which will put you in the spotlight and will give you the opportunity to be noticed. But perhaps your site is new on the block, maybe you think it’s too small a fry to be picked up by Google. Relax that isn’t even an issue, just sit back and look at all the options you have.

First of all, let us clear out a fundamental point. There are, as you probably know, two ways of doing things, namely the right way and the wrong way. Now, although the wrong way is clearly wrong it is of some importance that we know it thoroughly so as to avoid it completely.

Following are, to put it politely, the avoidable ways of getting listed on Google.

Google provides it’s users with a way to put their URL’s in queue for crawling at http://www.google.com/addurl.html. Now the utter failure of this method probably has a little to do with the mechanics of the process. You see, once you have typed your website’s address into the space available here it is put in a queue (behind oodles and oodles of other pages) for the GoogleBot to, well, crawl. Anything can happen after this. For one, your site might not get crawled, or suppose it dos get crawled (which in itself is about a million in one possibility) it might not be indexed by Google (!) So ultimately there’s no telling where that URL of yours will end up going. But I am guessing wherever it goes it won’t go anywhere near the first few pages of search results. So in other words this way is a complete waste of time. No one has really benefited from it, and if you ask me no one ever will.

And now the more likely way to be listed by Google.

If you want to notch up to that coveted spot on Google then simply crawl another site. You know what they say about girls, go gaga over them and they don’t cut you an inch of slack, but ignore them and go to someone else and they’ll be eating right out of your hands, well believe it or not that principle works here too, only in a less jealous fashion that is. Once you put up your URL on some other site it might chance to be spotted by GoogleBot and followed upon. That chance following up will be your golden ticket to Google.

So, here’s what you can do, you can either put up your URL in like a million different sites or you can use a little sense and put it up on a few popular sites which will fetch you the sort of traffic even a couple of dozen others won’t. Pick a few sites like Amazon.com to plant your flag into, and soon you’ll sink your teeth right in to Google itself.

I know what you are thinking; you are probably wondering just how you will manage to get these larger sites to put you up and in the course grudging me for putting you on the same chase yet again. But don’t worry I promise it’s not as hard as it sounds. Just get yourself into a few discussion sites and forums and get involved in discussions about related topics; only put your hyperlink along with your signature.

Statutory Warning: don’t try and get prompt results by pulling smart alec’ish tricks like typing in your hyperlink and adding a jerky GO HERE! caption. That won’t help you earn anything besides a good whack from the moderator’s of the site. Invest some time into this and really participate in the discussions, once you do that you will earn the liberty of sharing your URL with others.

If you have a certain amount of flair for writing and are proficient with words then you have an advantage over others like you. Believe it or not you can put this talent in line to work on your behalf.

Write a few well researched well planned out articles about topics which might appeal to your targeted market. As in the previous method there are no shortcuts here and nothing, absolutely nothing, besides quality content will do you any good. Try and act smart, copy paste from elsewhere or simply try to get away with a badly done job and you will be at the receiving end of a royal brush-off from readers and editors.

Writing an article is really not as hard as it sounds. Since it’s about your specific line a little research wouldn’t really cost you much time or labor. Record your results, go ahead experiment with a few situations, come up with hypothetical situations to explain particular problems and provide your analysis or solution for them. Once you have done a good job (and believe me when I say you will know when you have done a good job) proudly provide your own name and hyperlink of your site at the end of the article.

If out of the two procedures we have discussed today you choose to use the second one, that is to write articles, then here are a few additional tips. A common phenomenon seen amongst most first time writers is their propensity to quit after writing the very first article, which usually convinces them of how completely incapable they are of the task. Do not get bogged down by similar thoughts. Keep writing even if you think your efforts are not as good as you would like them to be. The more you write the finer your skills will get, the easier it will be for you to express yourself and in no time your articles will be scooped up by editors for their own sites. The more number of such sites you are included into the greater number of means of letting your link be known to people. As your popularity increases so will your chances of being put up by Google. Good Luck.

HOW TO DEVELOP LINK EXCHANGE STRATEGIES

Link exchange is one vital aspect of growth for any website. And so, developing good link exchange strategies is one of the finest steps that any website owner can take up. But you may wonder how that would help you or your website in getting ahead of others. Reasons are many, but fact remains that having some great link exchange strategies is always a wise approach towards the growth and promotion of your site.

Among all reasons behind good link exchange strategies, the best would be that it helps get a good lot of internet traffic to your website. You just need to find out other websites similar to yours and in direct competition with you for exchanging links. That way you will be able to get just the kind of targeted viewers you want to come to your site.

Integral to great link exchange strategies is the hunt of fine and apt websites. This can even furnish your website with some quality content. And, as is popularly known by all webmasters, well-written content in the site is the key approach to creating a solid web presence and the best way to get spotted by search engines. Finding out a huge list of sites to exchange links with can be the first step to your strategies, but it cannot stop at that. If you really want to get benefited, you must make sure about the quality of the sites too. Whenever you trade links, do it with sites that have quality content and an established web presence.

Another great and extremely helpful link exchange strategy is to exchange links with informative websites, those having good information on topics related to your site. This not only keeps your site updated, but also attracts visitors and potential targeted traffic to your pages in search for more. It would be even wiser if you can write a few lines on your site about why you advocate visiting those links on your page. It would be as authentic as useful to your visitors.

Looking out for websites having keywords related to your site can again be one fine idea for structuring your link exchange strategies. The easiest way to go about this is to type your keywords in a search engine and analyze the list of websites shown in the search results. From these, you can then pick websites that you think would be worthy of a link exchange. However, try limiting your choice to the first and second result pages because websites in these first two pages draw the maximum traffic and would therefore be able to benefit you in a link exchange.

To check the performance of your link exchange strategies, you can simply enter the URL of your site in the search box of a search engine and get an entire list of websites whom you exchanged links with and who still have your link on their pages. That way you can judge your strategies better.

There are even more strategies for a beneficial link exchange than these. But these are some of the best and most popular of them. With more study and research, it would not be hard to find out more on link exchange strategies. The web is a vast store of information and with sincere research and efforts it is quite easy to achieve the much coveted success for your website.

KEYWORD DEMAND: ISN’T IT ENOUGH?

You could get half of the global web traffic for the keyword "dirtbagging," but that means only about 10 visitors per month. Without a presentable keyword demand don’t ever expect to get enough traffic. However, the total demand is simply a single factor to consider. Read on to know about a few others.

1. Supply/demand ratio. Last month, there were 290,000 searches for the keyword "fishing", but could you compete against the 35,000,000 results on a Google search? "Bass fishing tips," with 3,700 searches and 31,000 results is a more likely winner.

2. Total supply. For "dirtbagging," Google shows 240 results, and well, there might be twenty searches a month for the keyword. It would be real easy to make it to the first page. On the other hand, a keyword that has a demand to the likes of a million, and gives up search results numbering a million has a better ratio, certainly, but you cannot really get into the first few results pages. No matter what the ratio, you must be able to hold your own in the competition against the supply. If your website is there on the number 10 results page, it is as good as not being on the list.

3. Type of keyword. Achieving good search engine ranking is important, but the kind of visitor you are attracting to your website is also equally important. Who would you say is likelier to click on your affiliate links or to buy something from you - a visitor searching for "fishing poles” or "fishing stories”? If it was fishing gear that I sold, I sure would be glad to have half the traffic for the latter term as the former.

4. "Uncommon" keywords. Look for uncommon search phrases, however in your search for odd keywords, be careful while you optimize for bad-grammar keywords and misspellings. At least don’t do it at the cost of the reputation of your site.

Lastly, when you do your keyword research, you should seriously consider if you have genuine interest in the subject that the keyword represents. If needed, can you write a page on the subject, and do you feel you can deliver the kind of information a person searching for that term might be looking for?

LONG-TERM SEO: DOING IT THE ORGANIC WAY

You might be wondering when long term SEO would start showing ranking results, right? Well, to be honest, search engine optimization does take time to divert substantial amount of the targeted visitors to your website. Just as it takes time for your site to appear in the result pages of search engines, organic search engine optimization takes time to be fully effective.

It is quite a regular client query as to how soon or how late can they expect the SEO projects to be in effect, or in other words, when can they get a good search engine listing. To this, the only answer is — patience! Any long term marketing effort, with SEO as its base, invariably takes time. You just need to be patient to realize the rewards.

Optimization Timeframe

The time span required for the SEO effort depends on some factors. One such is the keyword-accuracy factor — whether the choice of keywords/key phrases is right, whether it matches with what a potential visitor would type to find your website. So, evidently, if your keyword selection is accurate and if it is in keeping with the needs of your targeted viewers, you can be well assured of maximum success. Next, consider if you have used a Paid Inclusion and/or PPC (Pay-Per-Click) service. The recipe to successful optimization is the sum total of efficient SEO, Paid Inclusion and PPC services. Organic SEO alone takes longer to show results than when combined with the other two.

Paid Results

Services like Paid Inclusion or PPC bidding yield results much faster than the conventional search engine optimization. In Paid Inclusion submissions, you are given a time-frame for which your website remains indexed in search engines after you sign up for it. And in PPC bidding, you start having results just as soon as people begin clicking on the PPC ads you posted. Well, search engine marketing of this kind includes a yearly budget for payments and renewals — Paid Inclusion submissions need to be renewed and PPC click-through costs demand a monthly payment. However, organic SEO coupled with PPC usually help in keeping the cost down for the paid service, and is particularly helpful if you are paying too much for the PPC campaign. At such a high price, you are well assured of extra targeted traffic to your site; so you can lower the bidding prices in your PPC service or even do away with some keyword bidding.

The time-frame allotted for your paid submissions implies that the search engines are making money in the meanwhile through the process. One good thing about ‘paying to get SEO results’ is that you can be sure of your site’s rank-stability in the search engine database. Chances of a position-change in the listings are much lower.

Organic SEO

Now the organic route to search engine optimization is a little different. The finest reason to take recourse to organic SEO is to foster your web-presence at a minimum cost. But if you are only banking on organic optimization, you may have to wait up to three to six months to get complete results of your optimization efforts. But once you are done with optimizing your site, the bulk of the job is done. This is one great advantage to organic SEO. Although you may have to fine-tune your site with keywords and texts from time to time, but until and unless you thoroughly redesign your website, you are all set to get loads of targeted viewers. Just keep a tab on the status of your listing and read your log statistics often, especially to keep abreast of the new keywords people are typing in search engines to find your website.

Patience Pays Off

The simplest and slowest of optimization efforts, organic SEO is web-promotion through common sense. It does not include lofty ideas and fancy promotion tools, and is, hence, time-consuming. The success is slow but stable. Organic SEO believes that good site-navigation, good amount of keyword-rich content and a good lot of inbound links from relevant websites lead to long-term success.

Patience is what you need to flaunt if you’re going about the organic route to search engine optimization. It is true that organic SEO takes time to show results, but rest assured, the output you get will be worth your wait.

META TAGS ARE AN IMPORTANT PART OF YOUR WEB PAGE

Meta tags are something that you can never afford to overlook from the perspective of search engine optimization. You can avoid many mistakes by including these. Using meta tags is one of the surest methods to avoid 'spamming' the search. Following are the three most common and the most important meta tags that are used in SEO.

Meta Page Title Tag

The title tag is supported by all search engines and should be considered as the most important element in your optimization process. Why? The page title is the first thing visible to search engine spiders as well as your human visitors. They can see your title at the top of the page in the browser and it is the title that becomes the all-important clickable link in the listings on the major search engine pages. These should as a result be accurate and concise, and should also include your important keywords. The title tag is usually an interesting, eye-catching headline with all important keywords used once.

Meta Description Tag

Most of the search engines support the meta description tag. Though it is somewhat less important than the Title Tag since the human visitor will not be able to see it, the description is often included in the search listings beneath the title tag and hence should be a correct and keyword-rich description of everything the page stands for. Google normally uses a gist of the webpage content; it will only use the meta description tag when it is not able to find sufficient page content to create a page description.

Meta Keywords Tag

This tag is very rarely useful mainly because it has been abused to the maximum. However, one cannot do without this tag either. It should be used very carefully and with a lot of judgment. Include your main keywords here. Repeating them and/or using related keywords 4 or 5 times is ideal. It is far better to include your keywords in the page content; that will be far more important in attracting the attention of the search engines.